Guide provides a basic understanding of in-game advertising. It addresses the various formats available and how to buy and measure them.
This guide is to provides further education on the alternatives to third party cookies and to help planners and buyers of media navigate contextual advertising.
The purpose of this document is to provide a practical guide to carrying out legitimate interests assessments (LIAs) in the context of processing data in ad tech, for digital advertising generally, and for RTB, in order to help companies understand their obligations, and how to comply with them in practice.
This document establishes guidelines for the encryption and use of user-provided IDs - notably email addresses and phone numbers - in scenarios when online publishers or marketers offer personalized content or services tied to a user-provided email or phone number.
This GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Guide provides background and describes the DPIA process […]