This Guide has been developed by members of IAB Europe’s Channels & Formats Task Force to provide an overview of the targeting and measurement capabilities currently available, as well as to share key considerations for the buy-side. Given that this channel is evolving so quickly, it also dives into what the future holds for measurement and targeting in this space.
EDPB issues opinion on Meta’s “consent or pay” model
The European Data Protection Board (EDPB) issues guidance on adtech giants like Meta violating GDPR by offering "consent or pay" […]