This guide offers a definitive round-up of what contextual advertising is, and the opportunities it provides in Europe, in a post-third party cookie world. It also offers some key considerations and best practices to ensure it is used efficiently and optimised for success.
IAB Submits Feedback on EDPB’s Consent or Pay Guidelines
IAB Europe and trade associations urge the EDPB to adopt a balanced approach to "Consent or Pay" models, emphasizing user […]