The European Council and Parliament have provisionally agreed on a new regulation to enhance the transparency and targeting of political advertising, aiming to safeguard elections and empower citizens.
Metropolitan police has been collecting “children’s personal data” from social media sites as part of a project to carry out “profiling on a large scale”.
Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data management or both. Marketers face other impediments to personalization success including the continuing decline in consumer trust, increased scrutiny by regulators and tracking barriers erected by tech companies. While personalization […]
The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data research firm used the fashion preferences of Facebook Inc. users to help develop the algorithms needed to target them with political messaging. Sharing examples of the anonymized data for the first time, originally collected and used by Cambridge Analytica, Christopher Wylie said people who […]
Consumers don’t half mind the barrage of personalized messages they get. But the offers have to be relevant, according to Consumers Value Personalization, a study by Periscope by McKinsey. And attitudes vary by location. Among U.S. consumers, 50% like personalized communications and 16% like them a lot; only 20% dislike them. In contrast, 38% of […]
Dozens of police surveillance cameras are now streaming live online for the public to monitor. The mayor wants people to call in tips based on what they see, but experts said that could lead to racial profiling. Source: Livestreaming police surveillance video sparks privacy, racial profiling concerns – Philly
This is why we need real data protection – not just better privacy settings! Like many Facebook users around the world, we at Privacy International have been wondering whether any of our own data was sold to Cambridge Analytica. Source: What Zuckerberg Forgot To Mention… Profiling | Privacy International
It’s all part of the Chinese government’s new social credit system where people’s daily behavior is monitored and rated. If your score gets too low, you can be banned from buying plane tickets, renting a house or getting a loan. Source: China’s social credit system keeps a critical eye on everyday behavior – CBS News
As every marketer should be well aware, the new EU General Data Protection Regulation will be in force from 25 May – just over three months from now. Marketers have had plenty of warnings about the penalties for breaching GDPR, and plenty of optimistic reassurances about the opportunity for improving customer relationships. But what are […]