Google is facing a class-action lawsuit in the Netherlands, accusing the tech giant of violating European privacy laws by tracking and profiling consumers.
marketing
Google’s Chrome browser rolls out an invasive ad platform, the “Privacy Sandbox,” that tracks users’ browsing and shares advertising topics with web pages.
Meta’s bid to overturn Norway’s ban on its non-consensual ad targeting was rejected by an Oslo District Court, marking a significant victory for data protection rights.
Government agencies and police forces are using targeted social media ads based on protected characteristics and stereotypical traits to reach minority groups, raising ethical concerns.
Meta, parent company of Facebook and Instagram, will ask EU users for consent to display personalised ads due to recent regulatory rulings.
The European Parliament is auditing Google’s advertising practices dating back to 2020 following a report by Adalytics.
This comprehensive study has provided compelling evidence to support the urgent need for reform of digital advertising.
The authors of this paper propose an auditing framework that assesses potential violations of data protection regulations through the analysis of advertisers' bidding behavior.
Requiring a consent for marketing emails is acceptable prerequisite for lottery participation, says Finnish DPA.
Starting April 5th, Meta will use 'legitimate interests' as its legal basis for targeting EU users with tailored advertisements.