New draft EU regulations are set to have far-reaching consequences for the digital economy, particularly on how data is collected and processed for online advertising.
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Amazon and third parties use data from smart speakers to sell you stuff, says report.
New data about the real-time-bidding (RTB) system’s use of web users’ info suggests Google and others are processing and passing people’s data.
FLoC’s critics were spot-on: FLoC’s privacy problems were what led Google to trade FLoC for the Topics API.
This Guidance is intended to help companies better understand the practice ofdark patterns and to implement the highlighted best practices to avoid them.
Governments crackdown on clandestine data flows has created demand for better data protection in the online ad industry.
Google is starting “origin trials” for its Chrome Privacy Sandbox, its new system for serving targeted ads without using cookies.
The future of the user-tracking landscape for advertising technology companies was supposed to be cleared up this year.
Consumers love email, but want their privacy respected and are much less forgiving about “creepy” ads.
At issue is the DPC’s response to a complaint about Google’s role in the high-velocity trading of web users’ personal data to determine which ads get served.