The order is designed to address European concerns over surveillance practices in the US.
Denmark’s data protection authority announced in its guidance that Google Analytics, Google’s audience measurement tool, is not compliant with the GDPR.
An opinion by the advocate general might open the door for antitrust watchdogs to assess compliance with data protection rules in future investigations.
The new regulation retroactively legalizes activity previously ruled unlawful, which could ‘establish a worrying precedent,’ complaint says.
The Advocate General of the CJEU opined that data subjects should be able to lodge a complaint with a DPA and, in parallel, lodge judicial redress proceedings.