Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds.
French adtech giant Criteo has been found in breach of European Union data protection regulation and hit with a €60 million sanction.
Italian DPA warned TikTok on change of legal basis for personalizing ads to legitimate interests and emphasised that consent must be used.
New draft EU regulations are set to have far-reaching consequences for the digital economy, particularly on how data is collected and processed for online advertising.
New data about the real-time-bidding (RTB) system’s use of web users’ info suggests Google and others are processing and passing people’s data.