Guide provides a basic understanding of in-game advertising. It addresses the various formats available and how to buy and measure them.
This Guide has been developed to provide an overview of the targeting and measurement capabilities currently available.
This guide is to provides further education on the alternatives to third party cookies and to help planners and buyers of media navigate contextual advertising.
The purpose of this document is to provide a practical guide to carrying out legitimate interests assessments (LIAs) in the context of processing data in ad tech, for digital advertising generally, and for RTB, in order to help companies understand their obligations, and how to comply with them in practice.
This document establishes guidelines for the encryption and use of user-provided IDs – notably email addresses and phone numbers – in scenarios when online publishers or marketers offer personalized content or services tied to a user-provided email or phone number.
This GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Guide provides background and describes the DPIA process […]
The guidance aims to help educate the digital advertising industry about: What ‘special category data’ is, as defined in the […]
This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and […]
The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, […]
This guide is designed to help brand marketers and their agencies identify the opportunities that artificial intelligence
and machine learning present.