EU privacy regulator steps in to restrict Meta’s advertising practices
Meta’s targeted advertising model in Europe is under renewed scrutiny as the EU’s key GDPR watchdog has stepped in.
The European Data Protection Board (EDPB) has issued three dispute resolution decisions regarding Meta’s advertising practices. It rules that Meta should only be able to run advertising based on personal data with the consent of users. This new ruling could have a significant impact on Meta’s advertising practices in Europe.
The decision relates to GDPR complaints against Meta in 2018 by privacy campaigner Max Schrems regarding the company’s advertising practices. The Irish Data Protection Commission (DPC) led the investigations, as the company’s EU headquarters are based in Ireland.
Source: EU privacy regulator steps in to restrict Meta’s advertising practices