Consumers Want Privacy, Data Protection From Brands, Still Love Email
Consumers love email, but want their privacy respected and are much less forgiving about “creepy” ads.
marketing
Ireland’s privacy watchdog sued for inaction over ‘massive Google data breach’
At issue is the DPC’s response to a complaint about Google’s role in the high-velocity trading of web users’ personal data to determine which ads get served.
Who Is Policing the Location Data Industry?
Google and Apple have tried to crack down, but location data brokers are moving to a new way to collect your whereabouts that’s much harder to detect.
The data game: what Amazon knows about you and how to stop it
The tech giant has many ways of gathering information about its users’ activity – from Prime to Alexa. So what can you do to keep your life private?
Is Momentum Shifting Toward a Ban on Behavioral Advertising?
Targeted advertising based on people’s online behavior has long been the business model that underwrites the internet.
MoviePass 2.0 Wants to Track Your Eyeballs to Make Sure You Watch Ads
MoviePass is relaunching as a web3-style application where users earn credits to go to the movies by watching ads.
Google Plans to Curtail Cross-App Tracking on Android Phones
The Alphabet unit plans to continue support of the existing approach for at least two years as it follows Apple in challenging Facebook.
Advertisers Demand Antitrust Probe of Google’s Ad-Tracking
Digital advertisers are seeking a wider German antitrust probe of Google’s news service, potentially deepening scrutiny of how the search engine gathers data.
EU Parliament approves DSA and proposes ban on use of sensitive personal data for online ads
The European Parliament agreed to maintain the conditional liability regime for online intermediaries, the prohibition of general monitoring obligations and se of ‘dark patterns’.
Google proposes yet another interest-based ad system
Google introduces Topics, a categorization system for serving interest-based ads.
Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
Google registered a patent for a web browser-based API that can control authorization of data transmissions and attribute a click withoutusing cookies.
Court of Justice of the EU Finds that Advertising Shown in Email Inbox is Subject to Rules on Direct Marketing
CJEU held that the display of advertising messages in an electronic inbox in a form similar to that of an actual email constitutes direct marketing, and therefore is subject to EU Member States’ rules on direct marketing.