The ad industry pursues a global framework to navigate diverse privacy laws
Governments crackdown on clandestine data flows has created demand for better data protection in the online ad industry.
Governments crackdown on clandestine data flows has created demand for better data protection in the online ad industry.
Google is starting “origin trials” for its Chrome Privacy Sandbox, its new system for serving targeted ads without using cookies.
The future of the user-tracking landscape for advertising technology companies was supposed to be cleared up this year.
Consumers love email, but want their privacy respected and are much less forgiving about “creepy” ads.
At issue is the DPC’s response to a complaint about Google’s role in the high-velocity trading of web users’ personal data to determine which ads get served.
Google and Apple have tried to crack down, but location data brokers are moving to a new way to collect your whereabouts that’s much harder to detect.
The tech giant has many ways of gathering information about its users’ activity – from Prime to Alexa. So what can you do to keep your life private?
Targeted advertising based on people’s online behavior has long been the business model that underwrites the internet.
MoviePass is relaunching as a web3-style application where users earn credits to go to the movies by watching ads.
The Alphabet unit plans to continue support of the existing approach for at least two years as it follows Apple in challenging Facebook.
Guide provides a basic understanding of in-game advertising. It addresses the various formats available and how to buy and measure them.
This Guide has been developed to provide an overview of the targeting and measurement capabilities currently available.