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July 8, 2021

France fines Google for abusing online advertising dominance

Google has been fined €220m by French competition regulators for abusing its dominance in the online advertising market.

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July 2, 2021

Digital ad industry accused of huge data breach

Legal action filed over volume of data shared by digital advertising firms during ad space sales.

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June 30, 2021

Ad-Tech Company NaviStone Prevails In Privacy Battles

Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to online visitors’ postal addresses.

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June 30, 2021

This Company Is Putting Face-Tracking Ad Tablets in the Back of Ubers

Alfi announced a deal to give Uber and Lyft drivers 10,000 digital tablets equipped with cameras that will display ads, catalogue information about riders, and track their reactions to content.

June 27, 2021

IBM explores AI tools to spot, cut bias in online ad targeting

IBM is developing tools that would ensure online advertising algorithms do not unfairly show ads to only specific groups such as mostly men or wealthy people, aiming to address discrimination concerns that have drawn industrywide scrutiny.

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June 15, 2021

Here’s Why FLoCs Are a Step Backwards in Data Personalization

There’s a fine line between anticipating customers’ needs and overdoing it with an invasion of online privacy.

June 4, 2021

Google to Prevent App Developers from Using Advertising ID for Any Purpose Following User Opt-Out

Google informed app developers that beginning in late 2021, when Android 12 OS users opt out of personalized ads, the advertising ID provided by Google Play services will not be made available to app developers for any purpose.

June 2, 2021

TikTok Given EU Deadline Over Child Safety Concerns

TikTok, the Chinese-owned video-sharing app, was given one month by European Union regulators and consumer protection watchdogs to address concerns over the safety of children’s data on the platform.

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May 17, 2021

Google Analytics Will Soon Work Without Cookies

Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.

May 10, 2021

How expansion of privacy laws, adtech standards limits third-party data use for retargeting

How the expansion of data privacy laws and advertising technology standards limits companies’ ability to use third-party data for retargeting.

May 7, 2021

Signal’s smartass ad exposes Facebook’s creepy data collection

Signal tried to buy “multi-variant targeted” ads on Instagram to show what parent company Facebook knows about its users.

May 3, 2021

Does Apple′s new data policy prove it has too much power?

Apple’s latest software update is good news for user data privacy. But the far-reaching repercussions raise questions about how much sway one company should have.

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