Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to online visitors’ postal addresses.
Alfi announced a deal to give Uber and Lyft drivers 10,000 digital tablets equipped with cameras that will display ads, catalogue information about riders, and track their reactions to content.
IBM is developing tools that would ensure online advertising algorithms do not unfairly show ads to only specific groups such as mostly men or wealthy people, aiming to address discrimination concerns that have drawn industrywide scrutiny.
There’s a fine line between anticipating customers’ needs and overdoing it with an invasion of online privacy.
Google informed app developers that beginning in late 2021, when Android 12 OS users opt out of personalized ads, the advertising ID provided by Google Play services will not be made available to app developers for any purpose.
TikTok, the Chinese-owned video-sharing app, was given one month by European Union regulators and consumer protection watchdogs to address concerns over the safety of children’s data on the platform.
Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.
How the expansion of data privacy laws and advertising technology standards limits companies’ ability to use third-party data for retargeting.
Signal tried to buy “multi-variant targeted” ads on Instagram to show what parent company Facebook knows about its users.
Apple’s latest software update is good news for user data privacy. But the far-reaching repercussions raise questions about how much sway one company should have.
Apple Inc on Monday will begin rolling out an update of its iOS operating system with new privacy controls designed to limit digital advertisers from tracking iPhone users.
The European Commission verified in writing that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation.