Advertisers Demand Antitrust Probe of Google’s Ad-Tracking
Digital advertisers are seeking a wider German antitrust probe of Google’s news service, potentially deepening scrutiny of how the search engine gathers data.
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EU Parliament approves DSA and proposes ban on use of sensitive personal data for online ads
The European Parliament agreed to maintain the conditional liability regime for online intermediaries, the prohibition of general monitoring obligations and se of ‘dark patterns’.
Google proposes yet another interest-based ad system
Google introduces Topics, a categorization system for serving interest-based ads.
Google aims to improve spotty enforcement of children’s ads policy
Google said this week it would immediately improve enforcement of an age-sensitive ad policy.
Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
Google registered a patent for a web browser-based API that can control authorization of data transmissions and attribute a click withoutusing cookies.
Court of Justice of the EU Finds that Advertising Shown in Email Inbox is Subject to Rules on Direct Marketing
CJEU held that the display of advertising messages in an electronic inbox in a form similar to that of an actual email constitutes direct marketing, and therefore is subject to EU Member States’ rules on direct marketing.
Facebook plans to remove thousands of sensitive ad-targeting options
Facebook plans to remove detailed ad-targeting options that refer to “sensitive” topics, such as race, health, religious practices, political beliefs or sexual orientation.
Publisher and agency executives scrutinize email-based universal IDs
Email-based universal IDs may improve upon the cookie in some ways, but relying upon the email address can introduce privacy concerns.
Big Tech to be forced to hand over data on political ads
Social media companies could face hefty fines if they don’t publish detailed information on political ad buyers, according to an EU internal document.
IAB Europe suspends consent management firms
Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent.
Privacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight
If your marketing team’s attention is focused on finding a direct replacement for third-party cookies and digital IDs, you are fighting the wrong battle.
Ad trackers continue to collect Europeans’ data without consent under the GDPR
On average, 500,000 ad impressions served per day earlier this year contradicted the data-collection choices people made as required under Europe’s privacy law.