Facebook plans to remove thousands of sensitive ad-targeting options
Facebook Inc said on Tuesday it plans to remove detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content around race, health, religious practices, political beliefs or sexual orientation.
In a blog post, Facebook gave examples of targeting categories that would no longer be allowed on its platforms, such as “Lung cancer awareness,” “World Diabetes Day”, “LGBT culture”, “Jewish holidays” or political beliefs and social issues. It said the change would take place starting Jan. 19, 2022.
Advertisers on Facebook’s platforms can still target audiences by location, use their own customer lists, reach custom audiences who have engaged with their content and send ads to people with similar characteristics to those users.
Source: Facebook plans to remove thousands of sensitive ad-targeting options | Reuters