Why online advertising will survive this massive legal shift

The ad tech industry is facing a crises of sorts, depending on who you ask. The big deal is that the GDPR, and the ePrivacy Regulation to follow, place importance on transparency and user consent.

And to date, those are two things the ad tech industry has been sort of lucky enough to be able to run on without a whole lot of.

Source: Mattheison on why online advertising will survive this massive legal shift