Under GDPR, publishers are adopting consent management platforms

More publishers are feeling under pressure to adopt a consent-management platform to be compliant with the General Data Protection Regulation. In the U.K., 31 percent of publishers had a CMP, an increase of 12 percent from July to August. Among U.S. publishers, 27 percent had a CMP in August, up 13 percent from the month before.

Source: Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue – Digiday