More and more websites have added an option to say “no” to cookies and other tracking- as foreseen by the GDPR. Where did this trend come from?
French adtech giant Criteo has been found in breach of European Union data protection regulation and hit with a €60 million sanction.
Italian DPA warned TikTok on change of legal basis for personalizing ads to legitimate interests and emphasised that consent must be used.
This paper argues that traditional privacy law has a great deal to learn from the guidelines for informed consent that applies in federally funded biomedical and behavioral research.
The new study throws doubt on the claim that if a user says ‘no’ to tracking/behavioral ads via the IAB’s TCF, the adtech industry respectfully falls into line.