The ad industry pursues a global framework to navigate diverse privacy laws
Amid mounting privacy laws and the internet’s largest platforms implementing strict data curbs, internal discussions within the IAB Tech Lab aim to establish an accountability framework to help members better coordinate their policies across the globe.
IAB Tech Lab recently convened a working group, a body representing ad tech companies, platforms and publishers, that seeks to establish a global privacy platform to help its dozens of members centrally manage diverse requirements under laws such as CCPA and GDPR.
A working document describes these efforts as “streamlining technical privacy and data protection signaling standards into a singular schema and set of tools which can adapt to regulatory and commercial market demands.”
Source: The ad industry pursues a global framework to navigate diverse privacy laws – Digiday