Five things US marketers should be doing to prepare for the GDPR

The European Union’s General Data Protection Regulation will affect many businesses located outside of Europe.

While the headlines have been dominated by the hefty fines for non-compliance, but there are positives, including getting to know the consumer data you have, ensuring you have permission, and vetting service providers.

If you’ve read the stream of articles about the General Data Protection Regulation (GDPR), then you’re probably familiar with the consensus that Europe’s new regulation will significantly impact businesses that handle consumer data.

Source: Five things US marketers should be doing to prepare for the GDPR | WARC