DPO Confessional: Think globally, but direct market locally

Applying the consent basis to data processing has territorial implications. Unfortunately, the EU’€™s General Data Protection Regulation contains some ambiguity regarding the proper basis to choose for the purposes of direct marketing -€” the two leading options seem to be legitimate interest or consent. One must look not only to the law but also to custom and practice in each region of interest.

Source: DPO Confessional: Think globally, but direct market locally