marketing

September 25, 2023

Google’s adtech targeted by Dutch class-action style privacy damages suit

Google is facing a class-action lawsuit in the Netherlands, accusing the tech giant of violating European privacy laws by tracking and profiling consumers.

Person typing on a Dell laptop with a Google search page open. A smartphone and pen are on the right side. A small pot of flowers is on the left. The person wears a denim jacket, and two fingers have small tattoos. The setting is indoors with a marble table surface.

September 20, 2023

Google gets its way, bakes a user-tracking ad platform directly into Chrome

Google’s Chrome browser rolls out an invasive ad platform, the “Privacy Sandbox,” that tracks users’ browsing and shares advertising topics with web pages.

September 7, 2023

Meta denied injunction against Norway’s ban order on its surveillance ads

Meta’s bid to overturn Norway’s ban on its non-consensual ad targeting was rejected by an Oslo District Court, marking a significant victory for data protection rights.

Four darts with red and green flights and brass barrels are grouped on a yellow and black dartboard, centered between the 8 and 9 segments. The dartboard's concentric circles create a vivid contrast with the bright colors of the darts.

August 15, 2023

UK Government targets minorities with social media ads despite Facebook ban

Government agencies and police forces are using targeted social media ads based on protected characteristics and stereotypical traits to reach minority groups, raising ethical concerns.

August 6, 2023

Meta to ask EU users’ permission to show targeted advertising

Meta, parent company of Facebook and Instagram, will ask EU users for consent to display personalised ads due to recent regulatory rulings.

Person typing on a MacBook displaying analytics dashboard with colorful graphs and charts. A white mug with blue diagonal stripes sits on the right. Two pens lie on the table. The background is dark, providing contrast to the bright laptop screen.

July 19, 2023

European Parliament audits Google’s advertising practices

The European Parliament is auditing Google’s advertising practices dating back to 2020 following a report by Adalytics.

A laptop on a wooden table shows a large checkmark inside a black square on the screen, with a large pixelated cursor arrow pointing at it. A pen and notebook are on the left side of the table. The blurred background suggests an indoor setting.

May 2, 2023

Finnish DPA: marketing consent as requiremnt for participation in lottery is acceptable

Requiring a consent for marketing emails is acceptable prerequisite for lottery participation, says Finnish DPA.

March 31, 2023

Meta to rely on legitimate interests as basis for user tracking

Starting April 5th, Meta will use ‘legitimate interests’ as its legal basis for targeting EU users with tailored advertisements.

Two identical posters feature a trio of dinosaurs painted in red, white, and blue, overlapping and walking in the same direction against a teal background. The word "Politics" is printed on each poster. The posters are worn and slightly crumpled.

January 29, 2023

EU To Introduce New Rules On Political Ads

The European Parliament is toughening rules on political advertising, aiming to making elections more transparent and less vulnerable to interference.