Digital advertising in the cross-fire of upcoming EU regulations
New draft EU regulations are set to have far-reaching consequences for the digital economy, particularly on how data is collected and processed for online advertising.
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Amazon and 3rd Parties Collect Voice Data from Smart Speakers
Amazon and third parties use data from smart speakers to sell you stuff, says report.
Report spotlights vast scale of adtech’s ‘biggest data breach’
New data about the real-time-bidding (RTB) system’s use of web users’ info suggests Google and others are processing and passing people’s data.
Google’s FLoC flopped because it failed to provide privacy
FLoC’s critics were spot-on: FLoC’s privacy problems were what led Google to trade FLoC for the Topics API.
The ad industry pursues a global framework to navigate diverse privacy laws
Governments crackdown on clandestine data flows has created demand for better data protection in the online ad industry.
Google is testing its new Privacy Sandbox settings in Chrome
Google is starting “origin trials” for its Chrome Privacy Sandbox, its new system for serving targeted ads without using cookies.
Google maneuvers toward new user-tracking norms
The future of the user-tracking landscape for advertising technology companies was supposed to be cleared up this year.
Consumers Want Privacy, Data Protection From Brands, Still Love Email
Consumers love email, but want their privacy respected and are much less forgiving about “creepy” ads.
Ireland’s privacy watchdog sued for inaction over ‘massive Google data breach’
At issue is the DPC’s response to a complaint about Google’s role in the high-velocity trading of web users’ personal data to determine which ads get served.
Who Is Policing the Location Data Industry?
Google and Apple have tried to crack down, but location data brokers are moving to a new way to collect your whereabouts that’s much harder to detect.
The data game: what Amazon knows about you and how to stop it
The tech giant has many ways of gathering information about its users’ activity – from Prime to Alexa. So what can you do to keep your life private?
Is Momentum Shifting Toward a Ban on Behavioral Advertising?
Targeted advertising based on people’s online behavior has long been the business model that underwrites the internet.