Report spotlights vast scale of adtech’s ‘biggest data breach’
New data about the real-time-bidding (RTB) system’s use of web users’ info suggests Google and others are processing and passing people’s data.
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Google’s FLoC flopped because it failed to provide privacy
FLoC’s critics were spot-on: FLoC’s privacy problems were what led Google to trade FLoC for the Topics API.
The ad industry pursues a global framework to navigate diverse privacy laws
Governments crackdown on clandestine data flows has created demand for better data protection in the online ad industry.
Google is testing its new Privacy Sandbox settings in Chrome
Google is starting “origin trials” for its Chrome Privacy Sandbox, its new system for serving targeted ads without using cookies.
Google maneuvers toward new user-tracking norms
The future of the user-tracking landscape for advertising technology companies was supposed to be cleared up this year.
Consumers Want Privacy, Data Protection From Brands, Still Love Email
Consumers love email, but want their privacy respected and are much less forgiving about “creepy” ads.
Ireland’s privacy watchdog sued for inaction over ‘massive Google data breach’
At issue is the DPC’s response to a complaint about Google’s role in the high-velocity trading of web users’ personal data to determine which ads get served.
Who Is Policing the Location Data Industry?
Google and Apple have tried to crack down, but location data brokers are moving to a new way to collect your whereabouts that’s much harder to detect.
The data game: what Amazon knows about you and how to stop it
The tech giant has many ways of gathering information about its users’ activity – from Prime to Alexa. So what can you do to keep your life private?
Is Momentum Shifting Toward a Ban on Behavioral Advertising?
Targeted advertising based on people’s online behavior has long been the business model that underwrites the internet.
MoviePass 2.0 Wants to Track Your Eyeballs to Make Sure You Watch Ads
MoviePass is relaunching as a web3-style application where users earn credits to go to the movies by watching ads.
Google Plans to Curtail Cross-App Tracking on Android Phones
The Alphabet unit plans to continue support of the existing approach for at least two years as it follows Apple in challenging Facebook.