This Guide has been developed by members of IAB Europe’s Channels & Formats Task Force to provide an overview of the targeting and measurement capabilities currently available, as well as to share key considerations for the buy-side. Given that this channel is evolving so quickly, it also dives into what the future holds for measurement and targeting in this space.
EU Commission’s Ad Campaign Violates GDPR Rules on Sensitive Data
The EU's Commission faces a privacy scandal after the EDPS confirmed its ad campaign unlawfully processed sensitive data to influence […]