This Guide has been developed by members of IAB Europe’s Channels & Formats Task Force to provide an overview of the targeting and measurement capabilities currently available, as well as to share key considerations for the buy-side. Given that this channel is evolving so quickly, it also dives into what the future holds for measurement and targeting in this space.
EDPB Guidelines 2/2023 on Technical Scope of Art. 5(3) of ePrivacy Directive
EDPB has published guidelines on the technical scope of Article 5(3) of the ePrivacy Directive.