This Guide has been developed by members of IAB Europe’s Channels & Formats Task Force to provide an overview of the targeting and measurement capabilities currently available, as well as to share key considerations for the buy-side. Given that this channel is evolving so quickly, it also dives into what the future holds for measurement and targeting in this space.
France fines Apple €150M for tracking consent popups
The French Competition Authority criticized Apple's App Tracking Transparency (ATT) for favoring large firms like Meta while disadvantaging smaller publishers, […]