This Guide has been developed by members of IAB Europe’s Channels & Formats Task Force to provide an overview of the targeting and measurement capabilities currently available, as well as to share key considerations for the buy-side. Given that this channel is evolving so quickly, it also dives into what the future holds for measurement and targeting in this space.
Meta Changes Advertising Plans for EU Users Amid GDPR Scrutiny
Meta is revising its EU advertising strategy to offer a subscription model and less personalized ads, addressing regulatory concerns about […]