With GDPR On The Horizon, Data Challenges And Opportunities Loom

The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much.

The fact is, GDPR is an ideal opportunity for brands to get clarity around their first-party data, if they haven’t already. And with it, they could put themselves in a far stronger position to start using that data, within the confines of the new law.

Source: With GDPR On The Horizon, Data Challenges And Opportunities Loom | AdExchanger