More and more websites have added an option to say “no” to cookies and other tracking- as foreseen by the GDPR. Where did this trend come from?
In March 2021, noyb scanned the web for illegal cookie banners and filed more than 700 complaints across Europe. A final scan shows a detailed assessment after 1.5 years: more than 50% of the sites have improved their banners, in many cases, without noyb ever contacting them.
Using specially developed software, noyb scanned more than 3,600 websites in March 2021 and collected data on whether the consent banners on these sites violated the GDPR. Based on this data, more than 700 complaints were filed against the most visited pages whose banners had GDPR violations, like no “reject” button or misleading designs. This triggered a massive rethinking process among many banner software providers and websites. Default settings were changed to a more GDPR-compliant version as a preventative measure, even if no complaint had even been filed.