Understanding the General Data Protection Regulation: A primer for global publishers
The General Data Protection Regulation (GDPR) is a major piece of EU legislation that will transform the operating landscape for any organization that handles data about EU residents.
While the regulation, which goes into enforcement effect on May 25, 2018, will have the greatest impact on technology companies and advertising networks that directly monetize user data, the media companies that often depend on them for both reach and revenue will also be significantly affected by the changes it brings—both directly and indirectly.
