UK watchdog wants disclosure rules for political ads on social media

The UK’s data protection agency will push for increased transparency into how personal data flows between digital platforms to ensure people being targeted for political advertising are able to understand why and how it is happening.

Information commissioner Elizabeth Deham said visibility into ad targeting systems is needed so that people can exercise their rights — such as withdrawing consent to their personal data being processed should they wish.

Source: UK watchdog wants disclosure rules for political ads on social media | TechCrunch