To keep or not to keep: data retention challenges and solutions

When asking someone a question that has no clear answer, you’ll often receive the response: “how long is a piece of string?” It’s a response that privacy professionals may be tempted to give when asked the question “how long can we retain data for?” – those not steeped in the detail of privacy regulation may feel that this question should have a simple, straightforward answer, expressed in a matter of months or years; the reality is far more complicated than that.

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