The GDPR: the driving force behind creative advertising

The months and weeks before its introduction, businesses – and particularly the media industry –scrambled to meet the GDPR legislation. Marketers and advertisers knew that their heavy reliance on collecting and using personal data in ad campaigns would have to change.

One year on, rather than bemoaning GDPR as a challenge, brands, advertisers and agencies are displaying a readiness and willingness to clean up their data practices.

Full article: The GDPR: the driving force behind creative advertising