Facebook parent firm Meta was fined €390m, after European regulators found it had been unlawfully processing customers’ personal data to deliver targeted advertising on its Facebook and Instagram social media sites since 2018.
Meta said in a statement that it intends to appeal the DPC’s rulings and the fines. The company said it would be assessing a variety of options that would allow it to continue to offer fully personalised services to users.
It added that suggestions by Schrems and others that personalised ads can no longer be offered by Meta across Europe unless each user’s agreement had first been sought were incorrect.
The company said in a statement that there had been a lack of regulatory clarity and debate among regulators and policy makers over the legal basis for sharing data for some time, and that cases underway in the EU courts may reach different verdicts.