Marketing company it can eavesdrop on your conversations thru your devices
Cox Media Group (CMG), a well-known marketing company, has stirred up concerns with claims that it can listen in on private conversations through devices like smartphones, smart TVs, and smart speakers. This capability, which they’ve branded as “Active Listening,” is said to allow them to target advertisements more effectively by analyzing everyday chatter for potential sales leads. CMG suggests that this technology could revolutionize how businesses connect with customers, pinpointing ads to those discussing related topics, such as the end of a car lease or the need to replace a home AC unit.
The concept of devices secretly recording our conversations to tailor ads has been a longstanding worry for many, often attributed to coincidences or the use of other tracking methods like web searches and app usage. This concern is amplified by the Baader-Meinhof Phenomenon, where people start noticing more of what they’ve recently been interested in, giving the false impression of an increase in its prevalence. Despite the fears, the actual execution of such a privacy-invading strategy would be technically challenging and resource-intensive, making traditional data collection methods more practical.
Skepticism remains high regarding the feasibility of CMG’s Active Listening, especially given the protections in place on devices like iPhones, which require explicit permission and signal when the microphone is in use. The efficiency of collecting data through such means is questionable when compared to the ease of using online behavioral tracking. The mystery deepens as CMG has removed all references to this technology from their website and has yet to comment on the matter, leaving many to wonder about the truth behind these capabilities.
The story of CMG’s supposed eavesdropping has reignited the debate on privacy and tech’s capacity to intrude into our personal lives. While the company’s claims may seem plausible, the practicality and legality of such actions are dubious, with existing data protection measures and the technical difficulties involved in processing vast amounts of audio data. The silence from CMG following the removal of information from their website only adds to the intrigue around this controversial topic.
Source: Marketing company it can eavesdrop on your conversations thru your devices
