Marketers don’t expect the sky to fall with GDPR

Much uncertainty swirls around the General Data Protection Regulation, with enforcement looming on May 25. While marketers understandably fret over the vagueness of the regulation and what level of consent they need, marketers are beginning to adopt something of a nuanced approach to GDPR, seeing it as neither a nothing burger nor a revolution.

The prevailing wisdom among many marketers seems to be that legitimate interests could be a temporary solution, one that gets them over the GDPR hump. Those same marketers accept it will take some time to balance their motives for gaining consent to process personal data with customer needs.

Source: Marketers don’t expect the sky to fall with GDPR – Digiday