Mar Tech Preps As GDPR Looms
For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data.
Many will insist it’s all de-identified and anonymized, said Omer Tene, VP and chief knowledge officer at the International Association of Privacy Professionals. “But drill a bit deeper and you’ll find that while they might not have direct identifiers like a person’s name or social security number, they do collect, process and store personal data under GDPR,” he said.
