LinkedIn to limit targeted advertising based on LinkedIn Groups data
LinkedIn has decided to discontinue the practice of allowing advertisers to target users based on data obtained from LinkedIn Groups. This decision follows a complaint filed by civil society groups with the European Commission regarding a potential violation of the Digital Services Act (DSA). The DSA, which became effective in February, aims to establish strict regulations for online content governance and outlines obligations for areas like algorithmic transparency and targeted advertising.
The business social network, owned by Microsoft, introduced Groups in 2010 to facilitate connections among users with similar interests. Despite efforts to make Groups a standalone app, LinkedIn integrated it into the main LinkedIn app in 2018. In response to the EC’s inquiry about potential misuse of sensitive personal data for targeted advertising, LinkedIn removed the capability for advertisers to create ad audiences in Europe using LinkedIn Group membership data.
LinkedIn’s VP for legal and digital safety, Patrick Corrigan, emphasized the company’s disagreement with the notion that its platform could indirectly enable advertisers to target users based on sensitive data. Nevertheless, LinkedIn chose to eliminate this feature to prevent any misconceptions regarding targeted advertising to European members. This voluntary action aims to address concerns early and align with the DSA’s principles, ensuring compliance with regulatory standards. The European Commission will oversee LinkedIn’s adherence to its public commitment and the DSA regulations.
Source: LinkedIn to limit targeted ads in EU after complaint over sensitive data use | TechCrunch
