Italy’s Antitrust Agency Probes Google Over Misleading GDPR Consent Practices
Italy’s antitrust agency has initiated an investigation into Google and its parent company, Alphabet, regarding alleged unfair commercial practices related to users’ personal data. The agency is examining the consent request that Google presents to users when connecting its various services. Authorities claim that this request may constitute misleading and aggressive commercial practices.
The antitrust authority has expressed concerns that the information provided to users is “incomplete and misleading.” It argues that the consent request does not adequately clarify how users’ personal data will be utilized across different Google services. This lack of transparency may limit users’ freedom of choice, as they could feel pressured to agree to the combined use of their data.
Google’s extensive range of online tools includes popular services such as YouTube, Gmail, and Google Maps. The antitrust body is particularly focused on how Google presents its consent requests, suggesting that it may induce users to accept terms without fully understanding the implications for their personal data.
A spokesperson for Google stated that the company will analyze the details of the case and will cooperate with the authority during the investigation. Under Italian law, companies found to be in violation of consumer rights can face fines ranging from €5,000 to €10 million.
