Irish regulator investigates Google’s Ad Exchange
The Irish Data Protection Commission will look into whether Google’s Ad Exchange system is GDPR-compliant.
Ad Exchange system is used by companies to target people with adverts across the internet.
The investigation followed a formal complaint by Johnny Ryan, chief policy officer at Brave, the private web browser which blocks ads and trackers. He accused Google’s internet ad services business, DoubleClick/Authorized Buyers, of leaking users’ intimate data to thousands of companies.
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