IAB Europe updates transparency and consent guidelines to meet GDPR compliance
The Interactive Advertising Bureau (IAB) Europe has updated technical details relating to the GDPR framework, designed to support digital advertising in compliance journeys to EU data laws which came into play on May 25 th 2018.
The Transparency & Consent Framework (TCF) was implemented 12 months ago, in partnership with IAB Tech Lab to build a common framework intended to boost legal integrity and advertising value throughout marketing chains, so that practices fall in line with GDPR standards.
Source: IAB Europe updates transparency and consent guidelines to meet GDPR compliance
