IAB Europe releases GDPR Transparency and Consent Framework
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment.
First announced in November 2017, the Framework is a cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements (including consent where necessary) of the GDPR before the regulation comes into effect on May 25 this year. The Framework is a non-commercial, open source initiative. The final version is scheduled for release mid-April, after continued consultation with publishers, advertisers, and other important industry participants.
