IAB Europe presents industry consent mechanism for meeting challenges under the GDPR

IAB Europe presented a new technical standard to support the digital advertising ecosystem in meeting requirements relating to user consent under the General Data Protection Regulation (GDPR), which will enter into application in May 2018. The announcement was made at the EDAA Summit 2017 which brought together 200 participants including advertisers, agencies, ad tech, and media in London.

Source: IAB Europe Press Release: IAB Europe presents industry consent mechanism for meeting challenges under the GDPR and calls for broad industry engagement on further development and roll-out | IAB Europe