Google’s Privacy Sandbox plans include separate vetting for third-party code
Earlier this year Google confirmed that it would introduce its Privacy Sandbox concepts to the Android mobile operating system. The nascent plans for Privacy Sandbox on Android were first unfurled in February 2022 with much aplomb, but little detail, and since then those stewarding the mobile OS’s privacy scheme have better fleshed out their proposals, according to sources familiar with their conversations.
At present, Privacy Sandbox on Android contains a number of tent-pole discussion points that largely reflect the proposals for audience targeting and tracking in Google Chrome after third-party cookies are retired. These include recommendations for continued interest-based targeting known as the Topics API, a proposal for retargeting Android device users dubbed FLEDGE, as well as a proposed means of measuring campaign performance with limited data signals called Attribution Reporting.
Source: Google’s Privacy Sandbox plans include separate vetting for third-party code