Google gives publishers controls to comply with EU privacy law

Google said on Tuesday it had updated its ad-serving platform, which is used by online publishers, allowing them to select advertising tech vendors that comply with new European data privacy laws.

The new controls that Google gave publishers make it easier for them to become compliant with the European Union’s General Data Protection Regulation (GDPR), which comes into effect on May 25.

Source: UPDATE 1-Google gives publishers controls to comply with EU privacy law | Reuters