Geofencing rises privacy concerns

Geofencing is becoming increasingly popular as a means by which to deliver hypertargeted advertising content.

At the same time, today’s data privacy regulatory environment is increasingly aggressive and gaining international momentum. Geofencing raises a number of legal concerns that digital marketers must consider to avoid being caught in regulatory crosshairs.

Full article: Geofencing Could Become A Magnet For Regulatory Scrutiny | AdExchanger