GDPR: Five questions marketers must answer before May
As every marketer should be well aware, the new EU General Data Protection Regulation will be in force from 25 May – just over three months from now.
Marketers have had plenty of warnings about the penalties for breaching GDPR, and plenty of optimistic reassurances about the opportunity for improving customer relationships. But what are the most important things they actually have to do to ensure their use of personally identifiable information is within the law?
Source: GDPR: Five questions marketers must answer before May
