Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data management or both.

Marketers face other impediments to personalization success including the continuing decline in consumer trust, increased scrutiny by regulators and tracking barriers erected by tech companies. While personalization comprises 14% of the marketing budget, more than one in four marketing leaders cite technology as a major hurdle to personalization.

Source: Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025