Facebook and Instagram to restrict advertisers’ access to teenagers’ data
Facebook and Instagram are to tighten restrictions around the data available to firms to target ads at teenage users, the platforms’ parent company, Meta, has said.
From February, advertisers will no longer be able see a user’s gender or the type of posts they have engaged with as a way of targeting adverts to them. Under the enhanced restrictions, only a user’s age and location will be used to show them advertising, Meta said.
The social media firm also confirmed that new controls would be introduced in March enabling teenagers to go into the settings in both apps and choose to “see less” of certain types of adverts.
Source: Facebook and Instagram to restrict advertisers’ access to teenagers’ data | Facebook | The Guardian
