European Parliament calls to ban micro-targeted ads
European Parliament recently called on a ban on micro-targeted ads. Such a decision made by a democratically elected body is somewhat unprecedented.
Micro-targeting allows advertisers to use platform profiling to reach the “right” audience. For example targeting content based on traits such as: Male/Female, age, the location (i.e. based in Brussels), or preferences (i.e. “likes yoghurt”), so on so on.
Source: European Parliament calls to ban micro-targeted ads. Now what?
