Data Protection Commissioner investigating micro-targeting on social media

The Data Protection Commissioner Helen Dixon has said her office is conducting a number of investigations into the micro-targeting of individuals on large social media platforms as it raised issues of compliance with new General Data Protection Regulation rules.

Current investigations are open into the use of platforms, data brokers, and ad exchanges. Micro-targeting individuals with specific content has the potential of amplifying the harmful effects of disinformation. Commissioner hopes to conclude all investigations by next year.

Source: Data Protection Commissioner investigating micro-targeting on social media