Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads
“We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis,” Mozilla, the Internet Society, PublicKnowledge and others said in an open letter to the CEOs of T-Mobile AT&T and Verizon.
The watchdogs specifically ask the mobile companies to avoid harnessing information about web traffic for secondary purposes, without subscribers’ opt-in consent.
The letter comes the same week it emerged that T-Mobile plans to draw on users’ web browsing and app usage for ad targeting, on an opt-out basis.
