Apple iOS privacy clampdown ‘did little’ to reduce tracking
Apple’s ramp up in iOS privacy measures has affected small data brokers, yet apps can still collect group-oriented data and identify users via device fingerprinting, according to a study out of Oxford.
What’s more, the researchers claim, Apple itself engages in and allows some forms of tracking, which serve to strengthen its control over the iOS market.
In a paper titled, “Goodbye Tracking? Impact of iOS App Tracking Transparency and Privacy Labels,” due to be published in June for the ACM Conference on Fairness, Accountability, and Transparency 2022, Oxford academics Konrad Kollnig, Max Van Kleek, Reuben Binns, and Nigel Shadbolt, with independent US-based researcher Anastasia Shuba, describe what they found after analyzing 1,759 iOS apps from the UK App Store, both before and after the introduction of iOS 14.
Source: Apple iOS privacy clampdown ‘did little’ to reduce tracking • The Register
