Affiliate marketing industry needs to clean up its act in terms of privacy law compliance
An international operation has found that the affiliate marketing industry has significant issues to overcome in terms of compliance with rules concerning privacy and unsolicited communications.
Affiliate marketing is a commercial arrangement allowing a company to generate business by allowing other organisations (“affiliates”) to promote their products or services. For example, an online retailer may pay commission to an external website for traffic or sales generated from its referrals, by hosting links on its own site or sending links out via email or text message.
Source: Affiliate marketing industry needs to clean up its act in terms of privacy law compliance | ICO
